A lot of people who have been contacting me, or commenting this site or talking to me when I am out seem to misunderstand. I nor Renegade Revival never originally called for a boycott of Anheuser-Busch or any of their other brands. I was simply voicing an opinion. It wasn’t until this “representative” contacted me that I got really upset. Most importantly if you want to threaten me with bogus charges that’s fine I will throw down because I already know I am smarter than you, but when you come at the Renegade Revival You have to deal with all of us and we can be very annoying and persistent because let’s face it, we have nothing better to do.
I would also like to point out that while writing the original rant I was well aware that AB owns a good deal of the other beers on my “list” I tossed them on there to show that I don’t care about who owns them as long as they taste good. In fact while writing the original rant I was drinking a six of Winter Bourbon Cask Ale which is bottled and distributed by AB.
I would like to say what follows in an absolutely true account. Enjoy.
My Original Rant:
Rolling Rock was always one of my three all time favorite beers. Now let me clarify before any of you think I am a race watching beer swilling hillbilly. I am a beer connoisseur. I usually try and stay away from main stream beers because they all pretty much taste the same. They’re generic. At the other end I enjoy a micro brew, but I have determined that they can be unreliable at best. I also don’t believe a beer has to be expensive to be good. There are plenty of cheap beers that have a really unique taste or something special about them that makes them enjoyable. If i had to put a list together of my favorites I would say
Saint Pauli Girl
And many many more. But I suppose since I am originally from PA my top shining three are Yuengling, Iron City Light and up until last year, Rolling Rock.
I loved rolling rock so much I was even planning on getting a “33” with the horses head tattooed on me. Hell when i first moved away from Pennsylvania and people would ask where I was from I would jokingly respond with “from the glass lined tanks of Old Latrobe…from the mountain springs to you”. Then as most of you know last year it was bought out by Anheuser-Busch because they have to own everything.
The moment it was announced that the brewing of Rolling Rock was being moved out of Latrobe I began boycotting it. Well finally a few weeks ago I was at my local beer distro and saw a 33 pack of ponies on say for $6.00 I couldn’t get over it so I decided, “what the hell, they’re cheap so I’ll try it”. I soon found out why it was cheap. Anheuser-Busch turned Rolling Rock into watered down Bud Light. It tasted like a wet asshole. They ruined it and people that actually enjoyed Rolling Rock don’t drink it. Fuck you Anheuser Busch, fuck you.
Then what really pissed me off is they kept the slogan AND the 33 on the bottle, and It still says “Latrobe Brewing Company” on the front, but when you roll it over it says “Latrobe Brewing Company. St. Louis, Missouri.”
Piss on it.
Apparently Sam Adams is being brewed in the old Latrobe brewery so I’ll be drinking more of that now.
I would like to point out I in no way called for a boycott, or said that I myself would stop drinking any other AB brands. I was simply disappointed with Rolling Rock. Hell, I understand how business works, I’m not a dummy, but if they didn’t want competition from the brand they should have shut it down, now drag its once good name through the mud.
They’re EXTREMELY professional customer service to me:
Wow buddy Wow!! I’m going to throw this out there so you know what’s going on from the beginning. I work for Anheuser Busch in Rapid City so you might want to rethink some of the things you said. I’m going to touch on a few points here.
1. Not all “main stream beers” (or American Premiums as real beer connoisseurs like to say) are generic. AB (Anheuser Busch) puts so much time, effort and quality ingretients into our Budweiser family its rediculous.
2. AB bought Rolling Rock to help it stay alive. We are a huge company and have many outlets for this great beer to go. In the Rapid City market, our competition had it up until last year, and we have more than doubled their sales numbers since we’ve started distribution it.
4. I am our marketing rep in Rapid City, so you want to say “fuck you” to my company, I’ll make sure we do the same back. I do our marketing, advertising, and promotions, so I’ll make sure I never do anything to support you or your band and will make sure other people in my company hear what you had to say. If you want any advertisement for your band to be in a bar you had better hope that Miller is willing to do it because we no longer are.
And my return to her:
Awesome. And let me say that is very professional of you. As a marketer shouldn’t your primary concern being learning what it is i don’t like about your product and trying to resolve that issue. You are obviously not very good at your job. I really don’t care about corporate sponsorship from your operation nor would I ever, but you really are a poor representative for your employer.
Just so you know since you never did take the time to find out is that my major beef with what AB is that while they kept the RR brand alive they put a bunch of people out of work. As if western Pa wasn’t already in a bad way what with the closings of virtually all the major steel mills, the mining operations falling off and most production lines closing.
So yeah, I am glad my little rant got under your skin, but if you have a problem with me or what I said then you should have tried coming at me as an individual not as a representative of your company. You may think your hot shit but after working in marketing for a long time I am willing to bet you a Rolling Rock that they wouldn’t be happy with the way you just represented them to a dissatisfied customer, ESPECIALLY one that promotes their form of music as “Drunk N Roll” and has caused any bar his band has played in to see on average a 22% increase in overall sales while we are on stage.
If you were intelligent, after finding out what my real beef was you would have come to me with some way to win me back, say first explaining to me why Rolling Rock is still a quality brand, which I will admit you did, but in a piss poor way, and then ASK how you can make me have a better experience. It is called brand representation and customer service.
Now if you’d like to try again I am happy to listen, as I mentioned I WAS a loyal Rolling Rock fan but you are really driving the wedge between your employers product and my desire for a cool, delicious, frothy beverage deeper and deeper.
You also may want to run spell check if you want to be taken seriously.
So “Bud” you may be the king of beers…but do you have to be a complete douche?
Need more proof? Check out Wikipedia’s entry. “Residents of the Greater Latrobe Area organized a boycott of InBev and Anheuser-Busch brands to demonstrate their disapproval of Rolling Rock leaving the area where it was born. Although Anheuser-Busch has claimed that the recipe has remained the same, some Rolling Rock enthusiasts claim the taste of the beer has slightly changed since the move to Newark.”
Or this article on MSNBC
apparently I’m not just a lone nut that feels this way.
Here are some more people that agree with me: